Two Roots is a salad brand built on the belief that healthy doesn’t have to mean boring. Fresh, energizing, and made with love, their bowls are as tasty as they are wholesome designed to make you feel good without the guilt.
We brought this philosophy to life through a playful brand identity, bold packaging and a suite of mascots led by Twiggy and friends turning vegetables into characters with personality. Our art direction paired earthy, wholesome tones with vibrant pops of colour, making every touchpoint feel as fresh as the food itself. From quirky patterns to social media templates, we created a world where health feels fun, modern and full of flavour.
