Ruby’s Organics is India’s first organic makeup brand, designed to be as good for your skin as it looks on it. Dingbat crafted a bold yet conscious brand identity and guidelines that reflect Ruby’s ethos of clean, cruelty-free beauty.
From packaging that stands out with vibrant botanical illustrations to a digital-first corporate website that feels intuitive and modern, we made sure every touchpoint communicates trust, transparency, and style. Social media campaigns were designed to educate and engage while keeping the brand’s playful, empowering tone intact.