For Pizza Express, dining is as much about experience as it is about flavour. Our role was to design menus that captured this spirit turning them into more than just lists of dishes, but into editorial-style experiences.
We crafted a newspaper-inspired menu design that blends storytelling with functionality. Bold typography, curated layouts, and rich food photography created an engaging narrative that guides customers through every section from curated selections and family-style platters to signature pizzas. Each spread feels like flipping through a magazine of indulgence, with thoughtful hierarchy making navigation effortless.
